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- Gillespie, Tarleton. "The Relevance of Algorithms," Media Technologies. 18.
- Schaefer, Mark. Social Media Explained: Untangling the World's Most Misunderstood Business Trend. Lexington: Schaefer Marketing Solutions, 2014. 70. Print
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"Untangling the World's Most Misunderstood Business Trend" Written by Mark Schaefer, author of "The Tao of Twitter"
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